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You will learn how to complete the wagering requirements attached to each sportsbook promo code and how to maximize the opportunity it provides. We will also highlight the best sportsbook promo codes and sports betting apps aimed at existing customers, such as bonus bets, odds boosts, parlay bonuses, profit boost tokens, contests, leaderboard challenges and prize draws. Keep reading to discover the best sports betting promos from the country’s leading operators, which now includes ESPN BET, the new sportsbook from the popular sports broadcasting network.
Online sports betting sites offer sign-up bonuses to attract new players in states that are already live, the latest of which is North Carolina sportsbook promos, which launched on March 11, 2025.
For instance, BetMGM Kentucky bonus code offered users an early-registration special to claim when legal online sports betting launched in September 2025.
It remains highly competitive market featuring lots of ambitious rivals, so these sportsbook operators needed to work hard to build up their player bases. They targeted new customers with large welcome bonuses and then offer ongoing sports betting bonuses to dissuade you from leaving for a rival site.
Keep a close eye on the Fanatics Sportsbook North Carolina promo as it was the first state to launch since Fanatics came online. Read on to discover the operators offering the best sports betting promotions right now.
ESPN BET has an exciting welcome offer for new customers as it makes its debut. Partners PENN Entertainment and ESPN are trying to make a big splash with an attractive deal.
The flagship ESPN BET promo code is $150 in bonus bets when you sign up with code TODAY and make any opening wager. Win or lose, the bonus bets are yours and they will be placed in your account within about 24 hours after you make your first bet. The bonus bets will have a 1X playthrough requirement and expire after seven days. You also get a 200% deposit match up to $500 as eligible bashback, paid at a rate of 5% of real-money bets for your first 30 days.
ESPN BET will provide additional promotions for existing customers but is focusing on new customers as it continues to launch. There will be various promo codes for bonus bets, profit boosts and prize draws as the rollout of the new online sportsbook continues.
The ESPN BET North Carolina promo code was among the first to launch when the Tar Heel State went live on March 11.
BetMGM has the best loyalty program in the sports betting industry. Its world-class online sportsbook is part of MGM Rewards, which also covers a wealth of iconic casino resorts – such as Bellagio in Las Vegas, MGM Grand Detroit and Borgata in Atlantic City – plus Hyatt Hotels.
You can earn points whenever you spend money at an MGM Resorts venue or whenever you place wager at BetMGM Sportsbook, BetMGM Casino bonus code or BetMGM Poker.
This sportsbook also offers features such as live NBA and MLB streaming, along with a wide selection of betting options.
BetMGM gives new customers a first-bet offer up $1,500 if they use BetMGM bonus code USATODAY. This is one of the best sportsbook bonus codes available, as it comes with instant bonus bets. Simply place your first wager and if it loses, BetMGM will pay you back the amount of your first bet with up to $1,500 in bonus bets.
BetMGM boosts your profits by up to 40% on successful parlays with between four and seven legs. It also provides same-game parlay insurance, while there are various promo codes for bonus bets. This sportsbook offers occasional odds boosts too, which it calls Lion’s Boosts.
One of its best sportsbook bonus codes is named Select Your Squad, which allows you to name your favorite NFL and NBA teams and receive promos and content linked to those teams throughout the season.
Caesars Sportsbook offers the largest sports betting bonuses in the country. Parent company Caesars Entertainment – the Nevada-based casino giant that owns the Harrah’s and Horseshoe chains – has bankrolled a huge investment in promotional credits over the past 18 months.
It purchased William Hill for $4 billion in 2021 and rebranded the William Hill app as Caesars Sportsbook. Caesars is now determined to become one of the leading lights in the burgeoning online sports betting market, which has inspired it to launch some very generous sports betting promo codes including the soon-to-launch market and Caesars Sportsbook Kentucky promo code offer.
The flagship Caesars Sportsbook bonus earns new customers a first-bet offer up to $1,000 on Caesars. Make an initial $10 wager after you sign up with Caesars Sportsbook promo code USATODAY1000. If your first bet settles as a loss, you will get a bonus bet back matching the amount of your lost wager, up to $1,000.
The bonus bet has a very straightforward 1x playthrough requirement. You will also be entered into the loyalty program, Caesars Rewards, so this is one of the best sportsbook bonuses in the business right now.
Caesars Sportsbook provides more odds boosts than any other sports betting provider in the United States. You will normally find enhanced odds on more than 200 markets each week at Caesars, and you can wager up to $100 on any of them.
There are also various promo codes for bonus bets, profit boosts and prize draws, while customers will always accumulate Caesars Rewards points whenever they place sports bets. It offers the largest referral bonus, too, as you will get a $100 bonus bet as a reward for recommending a friend.
Please note the referral offer is not available in Massachusetts.
FanDuel is a great option for anyone interested in playing free-to-enter contests in a bid to win bonus bets and other prizes. This is the No. 1 online sportsbook in America by market share, and that is largely down to the quality of its bonuses.
It provides one of the best sportsbook deposit bonus offers, along with a variety of additional promos and contests. Bettors in NC can use the FanDuel North Carolina promo code now that online sports betting has launched in the state.
The FanDuel promo code will earn you the welcome offer of $200 in site credit when you make an initial wager of $5 or more and it settles as a win. This is a very flexible offer, as you only need to complete a 1x rollover requirement, and you can divide the bonus funds up any way you deem fit.
There are tons of exciting free-to-play sportsbook contests at FanDuel, including the $1 million NFL Hi Lo contest, the $20,000 college football picks contest and the daily $1,000 NBA Perfect Picks challenge. It also offers a No Sweat Same Game parlay each week, various “bet and get” promotions, odds boosts, a refer-a-friend bonus and crossover promotions with TVG and NBA Season Pass.
DraftKings regularly offers the best new user sportsbook promos in the country. Examples include “Bet $5, Get $150” and “Bet $5, Win $280” deals, which are low-risk, high-reward sportsbook promotions. It is easy to see why this is one of the most popular online sportsbooks in the country, as it offers exciting sports betting promotions, competitive odds and a very impressive mobile app.
As a leading sportsbook operator in the US, DraftKings is always doing its best to stay on top of the game which includes being at the forefront of state launches. The Tar Heel State recently went live and bettors there can now claim the DraftKings North Carolina promo code.
The current DraftKings promo code offer provides new players with a Bet $5, Get $150 in Bonus Bets Instantly welcome bonus. You just have to wager $5+ on any market to qualify. Get six $25 bonus bets instantly, and you will seven days to use them.
DraftKings is another excellent source of free-to-play daily contests, which it refers to as pools. Players can answer a series of questions about an impending sports event, and thousands will be rewarded with bonus bets for providing correct answers.
Additional online sportsbook promo code offers from DraftKings include stepped up same-game parlays, occasional odds boosts, no sweat parlays and a generous referral bonus. There is also a loyalty program called Dynasty Rewards.
BetRivers is the best sportsbook if you are interested in weekly profit boosts. It offers separate profit boosts for NFL, NBA, MLB, NHL, NCAAF and NCAAB games most weeks, along with profit boost tokens on sports such as soccer and tennis. Chicago-based Rush Street Interactive owns this widely available sportsbook, which offers a wide range of betting options, features such as live streaming and very quick payouts.
The BetRivers promo code offers a second-chance bet of up to as much as $500 depending on your geographical location to anyone that creates an account. If your first bet loses, you will be reimbursed with an equal-sized bonus bet up to a maximum that varies from state to state. It needs to be rolled over just once at minimum odds of -200, and you can then keep any winnings you earn.
BetRivers offers some of the best sportsbook bonuses on the market. Along with the vast array of profit boosts, you can also receive regular odds boosts, unlock bonus bets and take part in contests such as the $500,000 same game parlay challenge. There is a loyalty program called iRush Rewards too.
bet365 is a global force in the gambling world and its footprint in America is rapidly expanding. The bet365 bonus code -- USATODAY -- features a first-bet safety net offer worth up to $1,000 for new customers. Place a wager on any sporting event in any market and if your first bet loses, bet365 refunds you via bonus bets.
bet365 added another state to its growing list when North Carolina went live on March 11. The operator released a special bet365 North Carolina bonus code just for the launch.
We have reviewed every regulated online sportsbook in the United States including the Fanatics Sportsbook promo code in painstaking detail to gain a comprehensive understanding of its key strengths and weaknesses.
We monitor the best online sportsbooks continually, ensuring we stay on top of every sign-up bonus, recurring promotion and short-term offer they provide.
Our experts redeem each promotion and put it to the test. They make real money deposits, unlock the bonus funds and work on the wagering requirements, which allows them to ensure that each promo works correctly.
We then compare and contrast the various sportsbook bonus codes from licensed, legal operators and rank them in order. Our guide will only feature appealing sportsbook bonus codes with realistic rollover requirements from high-quality sites and mobile apps that provide a strong all-round user experience.
These are the key factors we take into consideration when assessing the quality of sportsbook promo codes:
Online sportsbook promotions can come in various shapes and sizes. However, most operators stick to a few key types of sportsbook bonus codes for their sign-up offers:
This is the most common type of online sportsbook sign-up bonus. It gives you a chance to place a bet on any game or sporting event, safe in the knowledge that you will be reimbursed if you lose. There is always an upper limit to the rebate, such as $500 or $1,000 or $1,500.
If your first bet wins, the sportsbook will pay you out in cash. If you lose, you get your money back. Occasionally, a sportsbook will give you the rebate in cash. However, it is invariably paid in bet credits, which need to be rolled over 1x before any winnings become eligible for withdrawal.
Some of the best sportsbook promo codes follow this mechanic. However, many sportsbooks now use different terms to refer to these offers, such as a first-bet offer, a second-chance bet or a No Sweat First Bet.
The language used may change, but the mechanics remain the same: Place a bet and get a full refund – up to a certain upper limit – if you lose, and then satisfy a simple rollover requirement before you cash out.
This is another popular sign-up bonus at an online sportsbook. You simply need to create an account and make a deposit to qualify. The sportsbook agrees to match a percentage of your deposit with bonus funds, up to a specific limit.
For example, DraftKings often provides a 20% deposit match bonus worth up to $1,000. BetRivers previously rolled out a 100% deposit match bonus up to $250 for all new customers, and some of the smaller sportsbooks also provide an online betting deposit bonus. This is also a common welcome offer at online casino apps.
The best sportsbook deposit bonus offers are appealing, because they do not depend on your first bet losing. You receive the bonus funds immediately, so you still benefit if your first bet wins, which is not the case with a first-bet offer bonus.
A no deposit bonus will provide you with site credit immediately after signing up. You are not required to make a qualifying deposit to unlock the funds, hence the name. Players must then complete a rollover requirement on the funds before they cash out.
Caesars Sportsbook offered a huge $300 no deposit bonus when it launched in New York at the start of 2022. That was one of the top sportsbook promo codes of all time. However, it is very rare for online sportsbooks to provide a no deposit bonus.
These offers are far more common at the best online casinos, and they often accompany a match deposit bonus as part of a wider sign-up package.
Some online sportsbooks will give you a large odds boost as your welcome bonus. For example, DraftKings previously offered new customers a $1 bet at odds of 100/1 (+10000) on a single 3-pointer being scored in an NBA game – which was obviously a slam-dunk.
It also allowed new users to bet $5 on either team to win Super Bowl 56 at enhanced odds of 56/1 (+5600), resulting in a $280 payout for anyone that bet on the Rams. In both instances, successful customers were paid out in bet credits.
It is now more common for sportsbooks like FanDuel and DraftKings to offer “bet and get” or “bet and win” bonuses instead of odds boosts. The idea is similar, but you just need to place a qualifying bet to unlock the site credit.
If it is a bet and get bonus, you receive the site credit as soon as you lay down your qualifying wager, whereas a bet and win bonus only awards you site credit if your qualifying wager wins.
Most sign-up bonuses can be applied to any sports, even golf betting promos, but some short-term new customer offers are specifically linked to a particular sport or league. There are also lots of sportsbook bonus codes for existing players that focus on a particular sport.
There are more sportsbook bonus codes linked to the NFL games than any other league. The key times of year for the best sportsbook bonus offers are the start of the NFL season, the playoffs and the lead-up to the Super Bowl.
For example, DraftKings marked the start of the 2025 NFL season with a “Bet $5, Get $200” NFL sign-up bonus.
There are tons of recurring NFL sportsbook promo codes for existing users, too. They include odds boosts, “bet and get” deals, profit boosts, first touchdown insurance, contests, prize draws, merchandise giveaways and much more. Many sportsbooks sponsor NFL teams, too, and they offer game day experiences for their loyalty program members.
If it's of interest to you, look for opportunities to bet on NFL futures, though those types of wagers are usually for existing customers and not considered qualifying bets for welcome offers.
You will sometimes find similar “bet and get” promos offered to MLB fans during key times of the season. BetMGM has previously offered “Bet $10, Get $200” bonuses for MLB bettors, and we have also seen “Bet $5, Get $150” MLB sportsbook promo codes from DraftKings.
Some of the best sportsbook promos for existing customers are also linked to baseball. One that stands out is a FanDuel offer named Dinger Tuesdays, whereby players could bet $25 on a game and get a $5 bonus bet whenever a player hit a home run in that game. Some sportsbooks also give players a $10 bonus bet for placing an MLB same game parlay. If it's of interest, you can also watch for opportunities to bet on MLB futures.
There have been some intriguing online betting deposit bonus offers targeted at NBA fans in the past. DraftKings ran a “Bet $5, Get $150” deal during the last NBA Finals, and we have already mentioned the bonus whereby it allowed new users to bet $1 on a single 3-pointer being drained in an NBA game.
Various NBA betting sites such as Caesars Sportsbook is an excellent source of ongoing NBA bonuses. Last season, players that wagered $100 on basketball games were given a $150 NBA Store voucher to buy a jersey. It also marked the start of the current season by allowing players to bet $50 on an NBA game and get $1 in bonus credits for every 3-pointer scored in the game.
There are all sorts of odds boosts and contests for NBA fans too at the top online sportsbooks.
NHL sports betting promos for bonus bets are normally launched during the Stanley Cup Finals. Sportsbooks such as DraftKings and BetMGM have offered short-term “bet and get” sportsbook promo codes on big NHL games in the past.
There are plenty of sports betting bonuses linked to pro hockey for existing players too. For example, first goal scorer insurance allows you to get on a player to score first and get your money back if he fails to do so. There are often odds boosts, profit boosts and bonus bets available for NHL fans too.
The best sportsbook bonuses generally appear in the week leading up to the Super Bowl. As previously mentioned, DraftKings ran a huge “Bet $5, Get $280” bonus to attract new players as Super Bowl 56 approached. It's offering similar great deals for Super Bowl 58.
Some of the best sportsbook deposit bonus offers for new customers for Super Bowl betting promos looms large on the horizon, but there are also some great deals for existing players. For example, Caesars invited customers to place 10 prop bets on the game, and anyone that landed seven winning bets out of 10 was given a bonus bet.
The World Cup sees the best soccer teams from across the globe battle it out for the Jules Rimet Trophy. It only takes place every four years, so it is a big deal, and some of the best online sportsbook bonuses are launched to mark the occasion.
They include sign-up offers and existing player promotions. One interesting offer from BetRivers gave all customers an insured $25 futures bet on the 2022 World Cup. There are lots of impressive odds boosts, insurance deals and bonus bet sportsbook promo code offers for soccer fans too.
Mixed Martial Arts bring the excitement year-round, highlighted by big-time UFC fights sprinkled across the calendar. There are two UFC Fight Night events in February before UFC 298 in Anaheim. You can get in on the action by checking out the latest UFC betting promos to find your best betting options.
It should take most players just a couple of minutes to claim the best sportsbook promo codes. These are the five steps you must complete to redeem the top sign-up bonuses:
Choose a sportsbook promo code offer that appeals to you. Make sure you stick to the legal, reputable online sportsbooks we have featured on this page, as they are also secure, reliable and high-quality operators.
You can sign up with multiple online sportsbooks in your state, as that will ensure you receive a variety of exciting welcome bonuses.
Click the BET NOW link next to one of the sportsbook promo codes listed on this page to redeem the offer. You will be taken through to the sportsbook’s website and the best promo code will be automatically applied to your account.
Click to open the sign-up form, fill in your personal details and contact information, create login details, agree to the terms and conditions, select marketing preferences and then click again to complete the form.
Some sportsbooks will approve you automatically using the details you have provided on the registration form. If it cannot automatically validate you, the sportsbook will ask you to upload scans of supporting documents, such as a recent utility bill and a photographic government-issued ID card, such as a driver’s license.
When your account is approved, you can download the app and login or you can remain on the website. Visit the cashier section, choose a deposit method and fund your account for the first time by providing the necessary details.
If you have redeemed a deposit match online sportsbook promo code, the bonus funds will be released immediately. However, most sportsbook promo codes – including first-bet insurance and “bet and get” offers – require a qualifying first bet, and the bonus funds will either be released after you place that bet or after it settles.
Sportsbooks offer promo codes for two reasons: to attract new customers and then to keep hold of them. Most states with legal sports betting are very competitive, with several ambitious operators fighting for market share, so they must provide prospective customers with a compelling incentive to create an account. Sportsbook promo codes help them stand out from their rivals and allow them to build up their player bases.
They generally incur a loss by offering these sportsbook bonus codes – BetMGM recently estimated the cost of new customer acquisition at $200 per player – but they are simply keen to carve out a large slice of the pie while the industry is in its infancy.
Eventually the market will mature and the huge bonuses will dry up, as operators shift their focus to pursuing profitability, so it is worth claiming any appealing sportsbook bonus codes sooner rather than later.
There are always rival apps and sportsbooks trying to lure you away, so operators provide recurring bonuses too. They are designed to reward loyalty and they also incentivize you to top up your account.
This is also a way that leading operators in the market can compete when states are setting to launch into the market. Operators will often provide pre-reg offers to bettors to incentivize them to create an account with them. For example, North Carolina betting apps went live on March 11 but they started registering new players on March 1.
You can redeem a wealth of exciting sportsbook promo codes if you sign up for accounts with the highly-rated operators we have featured on this page. It is advantageous to hold accounts with a series of rival sportsbooks, as you can line shop before placing each bet to ensure you get the best available odds. You will also receive a vast selection of recurring sportsbook promo codes.
Just click on the link next to any sportsbook promotions you find appealing to claim them today.
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